Maknoon
Redefining Luxury Gifting With Maknoon
Client Maknoon
Category Branding, Design, Digital.
Production, Packaging
Industry Hospitality
Introduction

Maknoon stands as a luxury homegrown brand that reverently embraces the rich tapestry of Levantine culture, paying homage to its heritage through the use of olive oil as a conduit of culinary delight and cherished nostalgia.

Approach

Embarking on a journey to present olive oils as meticulously crafted, elegantly presented treasures – the ultimate embodiment of gifting, corporate elegance, or a lavish home indulgence – Maknoon set out to revolutionize the luxury gifting landscape, commencing its transformative journey from the heart of the UAE. With an unwavering brand vision, the task was clear: to forge a creative approach that resonated with the luxury sector in every facet, a fusion of impact and sophistication.

Solution

Emerging from the Arabic word for ‘cherished’ or ‘well-preserved,’ Maknoon unveiled itself to fill a significant void within the luxury gifting sphere. The creative strategy demanded an execution that didn’t merely seize the market potential, but also echoed the essence of the Levantine culture – a true reflection of Maknoon’s very ethos.

Outcome

In an industry saturated with options, Maknoon emerged with a distinct approach that redefined luxury gifting. The agency sculpted a bespoke brand experience, weaving Maknoon’s authentic essence into every facet – from core visual identity to packaging, digital presence, and consumer interaction. Today, Maknoon commands a distinguished position, gracing prominent retail platforms both online and offline, while its website thrives with meaningful engagement. The journey from vision to reality is now etched in Maknoon’s success story.