Shangri-La Hotels & Resorts
A Culinary Voyage
Client Shangri-La Hotels & Resorts
Category Strategy, Design, Branding,
Packaging, Digital,
Production
Industry Hospitality
Introduction

Welcome aboard The Waterfront Kitchen, where opulent yachting life merges with an eclectic tapestry of global cuisines, charting a course for an extraordinary culinary odyssey. Anchored by a team of acclaimed chefs, this haven serves up a treasure trove of delicacies, spanning from hearty bowls to healthful plates and every culinary wonder in between. The upper deck’s live cooking stations cast a vibrant spotlight on diverse flavors that dance across the days of the week.

Approach

As the canvas unfurled to paint the All Day Dining experience at Shangri-La Jeddah, it was paramount to weave a brand journey that mirrored the outlet’s spatial design. Inspired by luxury yacht decks, steeped in Shangri-La’s culinary ethos, and meticulously tailored to sweep ahead of competition, this solution embarked on sculpting a holistic brand voyage.

Solution

All Day Dining venues grace five-star hotels universally, yet their allure is not solely their culinary spectrum; it’s the orchestration of spatial design that elevates their uniqueness against competitors. Keeping this essence at its heart, The Adroit Agency embarked on crafting a comprehensive brand narrative for The Waterfront Kitchen. From its very name to the essence woven into its identity, design collaterals, website aesthetics, and signage, every element was forged with meticulous precision.

Outcome

Today, The Waterfront Kitchen reigns as a culinary jewel in Jeddah’s crown, its prestige underscored by the accolades amassed since its unveiling. A living testament to its success, it stands as a testament to the fusion of maritime elegance and epicurean excellence, a destination where dining transcends to an art form.